Olympics Caught in Crossfire of TV Bidding War

So, we all know Channel 7's got the Games, and have had them for a while now.

Interestingly enough, their reign as KING OF THE OLYMPICS BROADCASTING MOUNTAIN, TAKE THAT CHANNEL 9 YOU TRYHARDS! AND THAT ABC, YOU PEASANTS! THE POWER! THE POWAAAAAAAHHHH! is actually coming to a bit of a bumpy end.

We know that Foxtel's extra channels during the Commonwealth Games had exemplary gymnastics coverage, I hope future CWG's and Olympics bring the same thing. I was most intrigued by this part:

He said the Australian broadcast schedule (for the Olympics) "is always far above what (other) countries generally put to air".

Seven has partnered with SBS, which will be broadcasting the longer form Olympic sports at Beijing, while other Olympic programming will go to Seven's half-owned website Yahoo7.

Hopefully not all the good material will be viewable online only.

After the late-night broadcast efforts of channel 9 during the Melbourne Games, I'm thinking we might get more than the scant look-in at Aussie competitors this year, and at a reasonable hour too (given that the time difference between here and China is not so epic). There was only so much of Liz C's "Well, you can just see so-and-so at the edge of frame/in the background there" I could handle in Athens.